Privacy Policy

Effective: October 30, 2023 

Our dealership takes your privacy seriously and is committed to safeguarding your personal information online. We have developed this Privacy Policy to help you understand the types of information we gather from your visits to our website, how we collect, use, disclose and safeguard that information, and how you may access and edit that information at any time.

Accordingly, when you access or use this website, purchase a vehicle, purchase other products and services, or otherwise interact with us, you accept the terms of this Privacy Policy.

We may modify this Privacy Policy from time to time and will notify you by posting the revised Privacy Policy on this website with a new effective date.

KEY ELEMENTS OF THIS PRIVACY POLICY

HOW WE COLLECT PERSONAL INFORMATION

We primarily collect information through our use of cookies and other web tracking technologies or where voluntarily provided by you. For example, when you subscribe to our email services or participate in other features of this website. Our dealership maintains a strict "no-spam" policy. Subscribers to our e-mail services (or any other feature/service found on our website) will not receive unsolicited e-mail messages from us and may opt out at any time. 

We may also receive information about you from third-party sources. We will ask any provider of such information to confirm that the information may be disclosed to us in accordance with all applicable laws. 

THE TYPES OF PERSONAL INFORMATION WE COLLECT

We may collect the following types of information:

• Non-Personally Identifiable Data: Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include your IP address and the general geographic location associated with your IP address (known as IP geolocation), information about your computer or mobile device such as the device type and browser version, your service provider, and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the website, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our website. This information enables us to determine which areas of the website are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

• Information You Voluntarily Provide to Us: Any information you provide to us (i.e. name, address, phone number, e-mail address, etc.) when you enroll in one of our e-mail reminder services, request information, or use any of the other interactive portions of our website including reserving a vehicle online. We use this information to respond to your inquiry or request about our company, products or services, or to provide you with special notices. 

We limit the amount and type of information we collect to what we need. We do not target or knowingly collect any information from children or persons under the age of majority.

HOW WE USE PERSONAL INFORMATION

We may use the information collected online as follows:

• Primarily to provide you with a more relevant experience on our website. This may include providing you with content that is relevant to your interests and geographic region.
• To measure the effectiveness of our advertising. 
• For the other purposes described in the section above.
• As required or permitted by applicable law.

OUR USE OF COOKIES

Our dealership may use a browser feature known as a "cookie" and other similar web tracking technologies. Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to re-enter information, such as user IDs and passwords, multiple times during your visits to our website. We may also use cookies to help us provide you with information targeted to your interests and geographic location, based upon your browsing history. Some cookies are "session cookies" that are deleted at the end of your browsing session while some are "persistent cookies" that remain between sessions until they expire or you delete them. Similar web tracking technologies are pixels, web beacons or other technologies that store or access information on your computer or mobile device.

We use Google Analytics to create reports and statistics on visits to the website. For information on how Google Analytics collects and processes your data, please see "How Google uses data when you use our partners' sites and apps". 

You may disable cookies in your browser settings and clear your cache of previously installed cookies. However, if you disable cookies, the website may not function properly, and your online experience may be negatively affected. In addition to disabling cookies, you may also install the Google Analytics opt-out browser add-on, which prevents Google Analytics from collecting information about your website visits.  

We may also use third-party advertising services, including Google Ads Remarketing and the Facebook Pixel, to provide you with information based on your interests and geographic location and to measure the effectiveness of our advertising. Google uses cookies and/or device identifiers to serve you advertisements on sites across the Internet based on your past visits to this website. Facebook uses cookies, web beacons and other storage technologies to serve you advertisements on and off Facebook's platform based on your past visits to this website and elsewhere on the Internet.

You may opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings.  You may opt out of Facebook's collection and use of your information for the purposes of delivering customized advertising in your Ad Preferences or Ad Settings in your Facebook account. You may also opt out of seeing online interest-based advertising from participating companies (including Google and Facebook) through the Digital Advertising Alliance of Canada. 

Please note that if you opt out of certain kinds of advertising, you will continue to receive non-customized advertisements and you may continue to receive customized advertisements from parties that do not participate in the opt-out programs.

HOW WE SHARE PERSONAL INFORMATION

We may share your personal information as follows:

• Business Partners: Our dealership may partner with select retailers and other organizations at various times to provide expanded services to you. As part of such a relationship, we may share your information with these select parties. 
• Service Providers / Agents: Our dealership may use other organizations to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. 
• Business Transfers: In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
• Compliance with Law / Safety: Our dealership may disclose certain personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our website, the site itself, or the public.
• With Consent: Other than as set forth in this Privacy Policy, you will be notified when any personal information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Other than as described above, we do not sell, rent, or trade consumer information without your consent. 

HOW WE SAFEGUARD PERSONAL INFORMATION

Our dealership uses reasonable physical, technical and organizational measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). 

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our e-mail reminder services, request information, or use any of the other interactive portions of our website, is securely maintained on our web server and internal systems.

WHERE WE STORE / TRANSFER PERSONAL INFORMATION

Our dealership transfers your personal information for processing and storage to countries outside of Canada including the U.S. We use contractual or other means to ensure the information is protected while in the foreign country however, your personal information may be still accessible to law enforcement agencies, government agencies, courts, and national security authorities of the foreign country. 

RETAINING PERSONAL INFORMATION

Our dealership retains your personal information for so long as necessary to fulfill the purposes we collected it for except as required by applicable law. 

ACCURACY

We will make reasonable efforts to ensure that the information we have about you is accurate, complete and up to date as necessary for our uses (including information that we disclose to third parties) and to minimize the possibility that we use inaccurate information to make a decision about you.

ACCESS & CORRECTION

You have the right to request access to the information our dealership has about you and to request supporting information explaining how the personal information is used and disclosed. You also have the right to request that we correct inaccurate personal information about you. To do so, please contact us as set out below.

CHALLENGING COMPLIANCE

You have the right to challenge our dealership's compliance with applicable privacy laws and we will investigate all written complaints. To do so, please contact us as set out below.

EXTERNAL LINKS

Our website contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such other websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from our website.

PASSWORDS

The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

PUBLIC FORUMS

Our website may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

CONTACT US

If you have questions concerning this Privacy Policy including about our use of service providers outside of Canada or the practices of this website, please contact us.